AUBIK
A groundbreaking collaboration between Synflux and HATRA exploring AI-generated fashion design through machine learning and generative algorithms.
Overview
AUBIK represents the first prototype of clothing designed through machine learning, a collaborative effort between speculative fashion laboratory Synflux and fashion brand HATRA. The project explores the fusion of artificial intelligence and fashion design creativity, questioning the role of AI in creative processes while addressing sustainability challenges in the fashion industry.
Technology
Algorithmic Couture
The project leverages Synflux’s proprietary Algorithmic Couture technology—a zero-waste pattern-making system that reimagines how garments are designed and manufactured:
- Pattern Generation: Starting from 3D garment data created by HATRA in CLO3D CAD software, the algorithm reconstructs the clothing using geometric shapes inspired by traditional Japanese straight-cut patterns
- Zero-Waste Design: Generated patterns are composed of rectangles and triangles that tessellate like Tetris pieces, optimizing fabric usage and minimizing textile waste
- AI-Generated Textiles: Generative Adversarial Networks (GANs) trained on millions of animal images from cyberspace create “parallel world animal patterns” printed on the textiles
Concept
AUBIK embraces the concept of the “artificial sublime”—an emerging sense of awe toward vast numbers and biotechnology accompanying the rapid evolution of information technology and bioengineering. The project explores:
- Algorithmic Chimera: Deformed algorithmic chimeras that accept excess beyond human knowledge and deviate from optimization
- Cyborg Bodies: The image of “cyborg bodies” where information and life, nature and artificiality mix
- Artificial Sublime: Possibilities of anthropogenic “artificial sublimity”
Impact
Sustainability
By combining traditional Japanese straight-cut pattern techniques with algorithmic optimization, AUBIK demonstrates how technology can reduce fabric waste—traditionally 15% in conventional pattern cutting—while creating garments that fit dimensional human bodies.
Exhibition History
AUBIK was featured in “Making FASHION Sense” at HeK (Haus der elektronischen Künste) in Basel, Switzerland (January 16 - March 8, 2020). This exhibition showcased radical transformations in fashion through technology, exploring how robot arms, mixed reality, holograms, and drones have influenced creative processes in the fashion industry.
Making FASHION Sense — HeK, Basel
AUBIK was exhibited in “Making FASHION Sense” at HeK (Haus der elektronischen Künste) in Basel, Switzerland (January 16 – March 8, 2020). The show examined how technologies such as robot arms, mixed reality, holograms, drones, and AI have reshaped fashion’s creative processes, alongside a parallel window installation at Globus.
Gallery
From FashionSnap
High-resolution press imagery from FashionSnap.