MWC Barcelona
Interactive installation at global technology conference
Sony Mobile Communications exhibition design at Mobile World Congress Barcelona.
Mobile World Congress (MWC) Barcelona is one of the world’s largest annual technology exhibitions, bringing together industry leaders, innovators, and technology enthusiasts from around the globe. This project involved creating an interactive exhibition design for Sony Mobile Communications’ booth at MWC 2019.
Project Overview
Working with Studio Abacus, I contributed to the design and implementation of Sony Mobile Communications’ exhibition space at MWC Barcelona. The installation showcased Sony’s latest mobile technology through an engaging, interactive experience that highlighted the brand’s commitment to innovation and design excellence.
Design Concept
The exhibition design focused on creating an immersive environment that allowed visitors to experience Sony’s mobile technology through interactive installations and carefully curated spaces. The booth featured multiple zones showcasing different product categories and use cases, each designed to highlight specific features and capabilities of Sony’s mobile devices.
Exhibition Details
Venue: Fira Gran Via, Barcelona Dates: February 25-28, 2019 Client: Sony Mobile Communications Design Partner: Studio Abacus
The exhibition attracted tens of thousands of visitors over four days, providing a platform for Sony to engage with media, industry professionals, and potential customers from around the world.