Thisbrewing
THIS — craft beer brewery & tap room
A craft beer brewery and tap room offering lower-alcohol beer in a comfortable space — an integrated approach spanning beer brewing, space design, and branding.
THIS completed
craft-beer branding space-design brewing
Overview
THIS is a craft beer brewery and tap room offering lower-alcohol beer in a comfortable space for refreshment. The project took an integrated approach — covering beer brewing, space design, and branding — to create a coherent place and identity rather than a standalone logo or interior.
Concept
Lower-alcohol beer made for unhurried, everyday drinking. The brand and the space were designed together around that idea: an inviting tap room that encourages people to slow down and refresh, with the visual identity carried consistently from the glass to the room.
Space & Branding
Credits
- Client: THIS
- Studio: TANGRAM
- Services: Branding, space design, brewery operations
- Year: 2023
More Images
Credits
Brand Director: Makoto Yabuki (TANGRAM)Art Director: Keigo AnanArchitectural Design: SHUN HORIIKE ARCHITECTS AND ENGINEERS LTD.Project Manager: Mizuho HamamotoKye Shimizu
Media Coverage
THIS BREWING (Official)(2023)
https://thisbrewing.jp/