Xperia
Visual branding & motion graphics for Sony Xperia
Visual assets and taglines for Sony Xperia's standard-model line (Xperia 10 VI / 10 V), using pleasant motion graphics to express lightness and durability to a broad audience.
Copywriter (US) Sony completed
consulting branding advertising motion-graphics
Overview
Visual branding for Sony’s Xperia standard-model smartphone line. The work pairs key visuals, product film, and copy to express the line’s core qualities — lightness and durability — to a broad consumer audience through “気持ちのよいモーショングラフィック” (pleasant motion graphics).
I worked on the project as the US copywriter, shaping the English-language taglines and messaging alongside TANGRAM’s direction and production teams.
- Xperia 10 VI — “Powerful battery, super lightweight.”
- Xperia 10 V — “Non-stop fun, everywhere you go.”
Key Visual
Product
Lifestyle
Role
- Services: Visual branding, copywriting
- Client: Sony
- Studio: TANGRAM
- Date: 2024
More Images
Credits
Producer: Masanobu Nagakura (TANGRAM)Art Director: Takumi AbeDirector: Hajime BabaCopywriter (JP): Ryoko TsuchiyaCopywriter (US): Kye ShimizuProduct Movie — Motion Design: Liki incProduct Movie — CG: Tsukasa AbeProduct Movie — Compositing: Hideki InoueProduct Movie — Sound: Takayuki KushimaLifestyle Still — Producer: Eri DeguchiLifestyle Still — Art Direction: Takumi Abe, Tomomi TanakaLifestyle Still — Photography: Yuka Ikenoya, Cosmo YamaguchiLifestyle Still — Styling: Momomi KandaLifestyle Still — Hair & Makeup: Aya Sumimoto, Hiromi TezukaProduct Still — Photography: Masaki Ogawa
Media Coverage
Sony Xperia 10 VI (Official)(2024)
https://www.sony.co.uk/smartphones/products/xperia-10m6